What unethical practice can occur when a broker exaggerates a property's features to entice buyers?

Puffing is an unethical practice in real estate where a broker or salesperson makes exaggerated claims about a property, either in its features or benefits, to entice potential buyers. This behavior is considered unethical because it can mislead buyers into believing that a property possesses qualities that it may not actually have, ultimately compromising the integrity of the transaction and the trust between buyers and sellers.

While puffing may be seen as harmless exaggeration by some, it crosses an ethical line when the claims are blatant fabrications or gross misrepresentations that could influence a buyer's decision. The intention behind puffing is to generate interest and excitement about the property but can lead to disappointment and mistrust when the actual attributes do not align with the exaggerated description.

Deceptive advertising, while related, generally involves false or misleading statements made in promotional materials. Price fixing pertains to illegally controlling prices within a market, and coercive selling involves unethical pressure tactics to force a decision. Puffing distinctly focuses on the embellishment of property features, making it the most relevant answer in this scenario.